Perilla, also knows as Shiso, is a traditional medicinal and edible plant with effects of removing phlegm, moistening lung, relieving pain and detoxicating. The perilla has been cultivated more than 2, 000 years in Zhengning County, Gansu Province. The annual output of perilla seed is more than 10,000 tons with a planting area of 73, 370, 000 square meters. It’s enjoying a large sale in the international market, such as, Japan, South Korea and Western Europe. At present, perilla seed oil has been processed into natural health products to put on the market. Hui Erling® perilla oil is a kind of cold pressing edible oil made by Zhengning Jinniu Industrial Co., Ltd. The yearly output of the oil is 1,400 tons; the husked perilla powder is 2,000 tons. The content of α- linolenic acid in the oil is over 60%. Studies by experts home and abroad showed that α- linolenic acid is as essential as deep-sea fish oil in human body and can be transformed into active factors—DHA and EPA. The following efficiency can be found if you have a regular consumption of perilla oil. 1. to lower blood fat According to the study by Zhara, perilla oil can prevent the platelet from aggregating, lower the neutral lipids in blood, remove cholesterol and prevent thrombosis. 2. to nourish the brain and enhance memory DHA synthesized by α- linolenic acid can be found in the cerebral cortex, retina, and germ cell with great quantity. It can also cause the growth of the synapse of cranial nerves cell so as to improve memory. 3. to resist senility Test by Watababe, an American expert, showed that the intake of purple common perilla oil can obviously improve the activity of a kind of superoxide—dismutase in the erythrocyte so as to obstruct aging effectively. 4. to prevent cancer Purple common perilla oil can inhibit the incidence of breast cancer caused by DMBA, a kind of chemical carcinogen. It can reduce the activity of ornithine decarboxylose in the omentum of colon so as to prevent the colon cancer. 5. to prevent allergy Studies by Horri and professor Aogu, with Nagoya Municipal University respectively showed that feeding the white rat with perilla oil reduce the amount of leukotrienes and PAF (platelet intermediates activation factors) obviously so as to prevent allergy and refine skin. Welcome people with lofty ideals to develop this treasurable oil to contribute to the human health!